ARGUMENTATION AND PERSUATION
ARGUMENTATION PERSUASIONBY:maria keckler (http//www..net/mkeckler)>Appeals to reason >Involves emotional language>Makes logical connections >Appeals to readers:supported by evidence -concerns-beliefs-values>When argumentation and persuasion blend in an ethical manner,emotional appeal supports rather than replaces logicand sound reasoning.PURPOSE:>Inspire change or action>Challenge belief>Inspire thoughts and awareness
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